Page Level Keyword Usage

These features describe use of the keyword term/phrase in particular parts of the HTML code on the page (title element, H1s, alt attributes, etc.)

Rated on a scale of importance from 1 (No Importance) to 10 (Very Important)

Comments on Page Level Keyword Usage

Good on-page optimization is STILL important. It helps Google understand what the page is about. Google won't rank a page until it knows what the page is relevant for.

Christine Churchill

As Google becomes better at what it does, the reliance on tangible, on-page features seems to be disappearing as fast-if not faster-than link metrics.

Russ Jones

Keyword usage seems to have decreased a bit in importance, especially relative to brand importance. In many cases we have observed industry authority webpages with little keyword usage actually outweigh more informative, keyphrase-relevant pages, presumably on brand authority.

Abhilash Patel
1.Overall Algorithm 2.Domain Level Brand Metrics 3.Domain Level Keyword-Agnostic Features 4.Domain Level Keyword Usage 5.Domain Level Link Authority Metrics 6.Page Level Keyword-Agnostic Features 7.Page Level Keyword Usage 8.Page Level Social Metrics 9.Page Level Link-Based Features 10.The Future of Search